Gourmet Food Brand Festive Scale: ₹3.2Cr Revenue Generated in 45 Days (5.6x ROAS)
Sociobricks executed an omni-channel acquisition strategy for a gourmet food and FMCG D2C brand across Google Shopping, Meta, and Quick-Commerce (Blinkit & Zepto) alongside custom gift box bundle offers, generating ₹3.2 Crore in festive revenue in 45 days at 5.6x ROAS.
A Seasonal Business Struggling to Scale Beyond Word-of-Mouth
This gourmet food brand had strong repeat customers built through word-of-mouth, but festive season sales (Diwali, Raksha Bandhan, corporate gifting) were not scaling despite clear demand. Their previous festive campaigns relied on generic product ads rather than gifting-specific messaging, and their small team could not keep up with the volume of order-status queries during peak weeks.
What Sociobricks Changed
Festive Gift Box Bundles
Created premium gift box bundles & combo offers (Festive Delight Box ₹1,499, Premium Hampers ₹2,299, Gourmet Collection ₹1,999) to increase AOV (+34% to ₹1,298) and maximize festive conversions.
Google Shopping & Meta Ads Strategy
Captured high-intent shoppers with product feed optimization driving 42% channel contribution via Google Shopping and 32% via Meta Ads.
Blinkit & Zepto Onboarding
Expanded reach through quick-commerce platforms to drive impulse orders and new customer acquisition, generating ₹68L on Blinkit (5,642 orders) and ₹41L on Zepto (2,835 orders).
Retargeting Engine & WhatsApp Automation
Built multi-layer retargeting funnels across Meta, Google, & Email alongside automated WhatsApp dispatch updates to convert high-intent users and handle delivery queries.
Results After Implementation
- ₹3.2 Crore revenue generated in 45 days (+286% vs previous 45 days)
- 24,678 total orders completed at a 5.6x campaign ROAS
- 18,542 new customers acquired with ₹1,09L quick-commerce contribution across Blinkit & Zepto
“Festive season used to mean chaos for our small team. This year, quick-commerce and ad automation handled the volume, generating ₹3.2Cr in 45 days at 5.6x ROAS.”
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