Skincare & Beauty Brand Optimization: 42% CAC Reduction, 6.4x Blended ROAS
Sociobricks helped a D2C clean skincare brand, Botanica Skincare, reduce customer acquisition cost by 42% and reach a 6.4x blended ROAS by combining PDP optimization, quiz funnel implementation, and a full Klaviyo email flow restructuring alongside WhatsApp retention automation.
Rising Ad Spend, Stalling Conversion Rate
Botanica Skincare came to Sociobricks with a familiar problem: ad spend was increasing month over month, but conversion rate was not keeping pace, causing customer acquisition cost to climb steadily. Their product range required education before purchase (skin type, concerns, ingredient preferences), but their store gave buyers no structured way to find the right product for their needs.
What Sociobricks Changed
PDP Audits & Optimization
We rebuilt product pages to address common objections directly — ingredient transparency, skin-type suitability, and clearer before/after social proof placement.
Quiz Funnel Implementation
Since skincare purchases depend heavily on individual skin type and concerns, we built a guided quiz funnel that recommended personalized product bundles, increasing average order value while collecting first-party data.
Klaviyo Email Flow Restructuring
We rebuilt welcome series, browse abandonment, and post-purchase education flows to nurture leads who weren't ready to buy immediately after their first visit.
WhatsApp Retention Automation
We layered in automated WhatsApp sequences for order updates, usage tips, and restock reminders, timed to the brand typical product usage cycle.
Results After Implementation
- Customer acquisition cost reduced by 42%
- Blended ROAS reached 6.4x
- A meaningfully larger share of monthly revenue began coming from repeat customers
“Sociobricks didn't just run ads for us — they rebuilt how our entire funnel thinks about the customer, from the first quiz answer to the fifth reorder.”
Want Results Like This For Your D2C Brand?
Book a free 30-minute growth audit — we will review your ad accounts, store CRO, and retention funnel.
Request Your Free Growth Audit